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No eye candy.
Your project's design development process will not focus only on good looking and aesthetics, it will consider the user, your goals, the usability and the experience from the very beginning.
Bridge your mkt and development teams.
An element with experience un marketing, design and development ambit could be your bridge between departments to fulfill the needs of each one and keep a clear communication and processes.
Professional industry standards.
Constant reports and deliverables with clear timelines for keep track of each stage of the process.